Strawberry
Shortcake is a toy that has been around for many years. Strawberry Shortcake
has been redesigned and given a new look to relate to today’s kids. Well, when
I started looking into this, I was only aware of two different Strawberry
Shortcakes, but apparently there are three. There is the original, the one for
the older movies and the most recent redo of her. I thought this was an
interesting way to look at how we think little girls should be portrayed. The
progress between the three versions of Strawberry Shortcake is an interesting
study. The most recent Strawberry illustrates an alarming trend towards everything
for little girls going towards a sleek, sexy image and what we are teaching our
little girls, is very alarming.
Here is the original Strawberry Shortcake:
She was a toy that was very popular in the 80’s. She and all
of her friends were scented and very dessert oriented. She is very cutesy, for
lack of a better word. This version of Strawberry Shortcake started out as
images on greeting cards and turned into toys and there were a few TV specials.
If you look at her she has cute chubby cheeks and is not overly tall. She is
the quintessential image of a cute little girl. She was enormously popular toy
with little girls. She was scented and each her friends were scented with a
fruit or dessert flavor. She shows a cute cubby little girl that is happy to be
a girl. She is extremely feminine and little girl cute. This shows that little
girls were expected to very feminine and cute, but she was portrayed was a real
little girl. She does not have a slim body; she has a cute little chubby body.
The next version of Strawberry Shortcake that I want to
discuss is the one from the TV series that her image was revamped for in 2003.
This is what she looks like:
She still looks a lot like a little
girl. Her outfit has made me laugh more than once because it reminds me of some
of the unfortunate fashion choices I made as a little girl. I think it is an
interesting choice that they chose to change her outfit from a dress to pants.
Was it thought that she would be more relatable without the more feminine look?
While looking for information and pictures regarding the different looks that
Strawberry Shortcake has gone through I found several mentions of the reason
that she was brought out and revamped was to try to appeal to parent’s
nostalgia of the toys that they played with as well as being a popular choice
for current kids. So apparently it was believed that little girls that were
around when this was being made did not want a traditionally feminine look that
the original Strawberry Shortcake portrayed. They wanted a girl that ran around
and played and wore casual pants. She is still built much like a little girl.
She does still have a little girl figure. She is not dressed for appearances,
but for functionality. The movies are mostly focused on times that Strawberry
played with her friends and learned lessons about life. She is actually dressed
like a little girl that is going to play with her friends. It seems like it is
saying that little girls should go out and play and enjoy being a little girl.
The final remake of the image of
Strawberry Shortcake that I will address is the one that was done for the new
launch in 2009. This is where the biggest changes came into play. Here is her
current look:
This recent revamping of her look
is the most drastic. She is slimmer, sexier, and honestly older looking. The
first change had taken her from a cutesy little girl in a dress and bloomers to
a little girl in cute pants and shirt that looked ready to run outside and
play. Then we go to this. While I am sure that it could be argued that they
were trying to get back to the more traditional look of having her in a dress,
but I do not think that is all there is to it. There is an alarming trend in
anything geared towards young girls to have it marketed as sexy. Everywhere you
look, little girl shows have characters that are depicted in this perfect,
slim, sexy looks. What kind of messages are we sending to our little girls? I
find I have to be careful about the clothes out there because some are way too
old for a little girl. Young girls do not need to look sexy. Strawberry
Shortcake is not a show that tweens are going to enjoy even though I think it
could be argued that they are even too young to start dressing sexy. Strawberry
Shortcake is very much at the level of my 3 and 5 year old girls. Their bodies
do not look like this. Why would the shows that little girls watch not have
characters that look like they do? The whole idea of many of the shows currently
on for kids are usually trying to teach them good things. Strawberry Shortcake
is all about friendship and learning life lessons while experiencing life with
good friends. So essentially they are trying to have the little girls relate to
them in order to learn life lessons. Why
are little girls being asked to relate to a character that does not look
anything like them? Even her pose in the picture screams provocative and
teasing.
What does all this portrayal of
sexiness in toys and shows for little girls tell us about our current culture?
I think it highlights the fact that there is way too much emphasis placed on a girl’s
appearance. If the way to make a popular old character relatable to kids
currently means that if it is a girl character she needs to be skinny and sexy,
that is a huge problem. Why would little girls relate to a sexy, slim little
girl? They will not and do not, but unfortunately, at least subconsciously we are
telling them that is what they should be striving for. That is setting them up
for image issues at a very young age. I do not think that anyone if asked would
say that they think that they believe a little girl should be thinking about
being sexy, but these images still persist and are becoming alarmingly more commonplace.
We need to help our girls feel wonderful about themselves the way they are, not
give a impossible goal to achieve and inundate them with it from a very young
age. The bad things that her image can be teaching young girls are particularly
upsetting because it really is a good show with good messages for little girls.
All the characters are strong girls that take care of each other. Here is what
the company shows is what Strawberry Shortcake is all about:
The slogan is little girls, big possibilities and that is a
great thing for little girls to believe. That even though they are little there
are big possibilities for their lives and that they are able to do big things.
It is just disappointing that in order to have girls exposed to powerful
thoughts like that, they need to be bombarded with the images of what the ideal
image of what a girl should be is.