Wednesday, March 27, 2013

"I want to stay home:


In the video we watched today, they talked about the statement, “I want to be home.” She even mentioned that was a hard statement for her to say. Why should that be a bad thing? In all the discussions in giving women equality and allowing them to choose what they want their life to be instead of assuming they will stay home and care for the kids while their husbands work and provide monetarily for their family, one key thing has been overlooked. Some women want to stay home with their children. This has become a choice that isn’t as valued as a women that chooses a career and that lifestyle. I think the whole reason the movement came about was due to the fact that women should have a choice, they shouldn’t have only one life path open to them. However that doesn’t mean that isn’t a valid life choice and a good thing to want for your life. If I had the choice, I would want to be a stay at home mom. Due to my life circumstances, that isn’t an option for me at this point in my life. The majority of the times I have told someone that, I have gotten looks like they think I’m crazy or a patronizing answer and a quick change of subject. Why are people so uncomfortable with being a stay at home mom as a valid life choice? I think that women should have all the choices in the world open to them, but that doesn’t make being a stay at home wife a mother a negative thing and unfortunately I think our world has taken that view. My sister stays home with her kids and my mom did also and the number of times that they have had a comment along the lines of you don’t work so you have more time, or oh you just stay home and take care of your kids. Look up someone that has calculated what the salary of a stay at home mom would be if they were paid what people in the workplace are paid to complete the jobs they do on a regular basis. It’s really hard work and I think it should be able to be something that is looked at positively by our society at the same time we praise women who chose a successful career and manage to find a balance with their family life. We shouldn’t have to make one negative to make the other positive. I think it relates to the argument we have discussed that in order to be a feminist, you must hate men which is so opposite from true it’s almost laughable, but it is something that people believe.

Here is a link to one site that calculated what a stay at home mom's salary would be:
http://www.salary.com/stay-at-home-mom-infographic/

Friday, March 1, 2013

Artifact Anaylsis I: Strawberry Shortcake



                
                Strawberry Shortcake is a toy that has been around for many years. Strawberry Shortcake has been redesigned and given a new look to relate to today’s kids. Well, when I started looking into this, I was only aware of two different Strawberry Shortcakes, but apparently there are three. There is the original, the one for the older movies and the most recent redo of her. I thought this was an interesting way to look at how we think little girls should be portrayed. The progress between the three versions of Strawberry Shortcake is an interesting study. The most recent Strawberry illustrates an alarming trend towards everything for little girls going towards a sleek, sexy image and what we are teaching our little girls, is very alarming.
Here is the original Strawberry Shortcake:

She was a toy that was very popular in the 80’s. She and all of her friends were scented and very dessert oriented. She is very cutesy, for lack of a better word. This version of Strawberry Shortcake started out as images on greeting cards and turned into toys and there were a few TV specials. If you look at her she has cute chubby cheeks and is not overly tall. She is the quintessential image of a cute little girl. She was enormously popular toy with little girls. She was scented and each her friends were scented with a fruit or dessert flavor. She shows a cute cubby little girl that is happy to be a girl. She is extremely feminine and little girl cute. This shows that little girls were expected to very feminine and cute, but she was portrayed was a real little girl. She does not have a slim body; she has a cute little chubby body.
The next version of Strawberry Shortcake that I want to discuss is the one from the TV series that her image was revamped for in 2003. This is what she looks like:


She still looks a lot like a little girl. Her outfit has made me laugh more than once because it reminds me of some of the unfortunate fashion choices I made as a little girl. I think it is an interesting choice that they chose to change her outfit from a dress to pants. Was it thought that she would be more relatable without the more feminine look? While looking for information and pictures regarding the different looks that Strawberry Shortcake has gone through I found several mentions of the reason that she was brought out and revamped was to try to appeal to parent’s nostalgia of the toys that they played with as well as being a popular choice for current kids. So apparently it was believed that little girls that were around when this was being made did not want a traditionally feminine look that the original Strawberry Shortcake portrayed. They wanted a girl that ran around and played and wore casual pants. She is still built much like a little girl. She does still have a little girl figure. She is not dressed for appearances, but for functionality. The movies are mostly focused on times that Strawberry played with her friends and learned lessons about life. She is actually dressed like a little girl that is going to play with her friends. It seems like it is saying that little girls should go out and play and enjoy being a little girl.
The final remake of the image of Strawberry Shortcake that I will address is the one that was done for the new launch in 2009. This is where the biggest changes came into play. Here is her current look:
This recent revamping of her look is the most drastic. She is slimmer, sexier, and honestly older looking. The first change had taken her from a cutesy little girl in a dress and bloomers to a little girl in cute pants and shirt that looked ready to run outside and play. Then we go to this. While I am sure that it could be argued that they were trying to get back to the more traditional look of having her in a dress, but I do not think that is all there is to it. There is an alarming trend in anything geared towards young girls to have it marketed as sexy. Everywhere you look, little girl shows have characters that are depicted in this perfect, slim, sexy looks. What kind of messages are we sending to our little girls? I find I have to be careful about the clothes out there because some are way too old for a little girl. Young girls do not need to look sexy. Strawberry Shortcake is not a show that tweens are going to enjoy even though I think it could be argued that they are even too young to start dressing sexy. Strawberry Shortcake is very much at the level of my 3 and 5 year old girls. Their bodies do not look like this. Why would the shows that little girls watch not have characters that look like they do? The whole idea of many of the shows currently on for kids are usually trying to teach them good things. Strawberry Shortcake is all about friendship and learning life lessons while experiencing life with good friends. So essentially they are trying to have the little girls relate to them in order to learn life lessons.  Why are little girls being asked to relate to a character that does not look anything like them? Even her pose in the picture screams provocative and teasing.
What does all this portrayal of sexiness in toys and shows for little girls tell us about our current culture? I think it highlights the fact that there is way too much emphasis placed on a girl’s appearance. If the way to make a popular old character relatable to kids currently means that if it is a girl character she needs to be skinny and sexy, that is a huge problem. Why would little girls relate to a sexy, slim little girl? They will not and do not, but unfortunately, at least subconsciously we are telling them that is what they should be striving for. That is setting them up for image issues at a very young age. I do not think that anyone if asked would say that they think that they believe a little girl should be thinking about being sexy, but these images still persist and are becoming alarmingly more commonplace. We need to help our girls feel wonderful about themselves the way they are, not give a impossible goal to achieve and inundate them with it from a very young age. The bad things that her image can be teaching young girls are particularly upsetting because it really is a good show with good messages for little girls. All the characters are strong girls that take care of each other. Here is what the company shows is what Strawberry Shortcake is all about:
The slogan is little girls, big possibilities and that is a great thing for little girls to believe. That even though they are little there are big possibilities for their lives and that they are able to do big things. It is just disappointing that in order to have girls exposed to powerful thoughts like that, they need to be bombarded with the images of what the ideal image of what a girl should be is.